Production is no longer just about the premiere: it is about sustained presence. This session explores the internal mechanics of Cannes XR and the Marché du Film as catalysts for global industry growth. We investigate the Curators Network, a new pioneering initiative designed to bridge the gap between creators and international programmers. The masterclass focuses on the strategic importance of Location-Based Entertainment (LBE) and the shift toward non-festival spaces, such as museums, galleries, and permanent immersive venues. We analyze how Cannes acts as a gateway to these diverse markets, providing a blueprint for creators to navigate the intersection of high-tier curation and commercial sustainability. The first hour focuses on these professional industry protocols, followed by a networking session to bridge local projects with global distribution networks.

Open to creators, curators, and cultural professionals, this session provides a direct point of access to the European digital ecosystem.

17.06 17:30 - 19:30

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